Hubert Rampersad’s Weblog

Become a Certified Personal Brand Coach

January 18, 2008 · No Comments

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About Our Certification for Authentic Personal Brand Coaching           

You can become a Certified Personal Brand Coach by attending the Certified Personal Brand Coach Certification Program at your local Academy for PBSC & Brand Coaching. The emphasis is on building, implementing, maintaining, and cultivating an authentic, distinctive, relevant, consistent, concise, meaningful, crystal clear, and memorable Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing.  The image of your brand is a perception held in someone else’s mind. Successful Personal Branding entails managing this perception effectively and controlling and influencing how others perceive you and think of you. Personal Brand Coaching is based on a holistic and authentic framework, described in Dr. Hubert Rampersad’s new book EFFECTIVE PERSONAL and COMPANY BRAND MANAGEMENT; A New Blueprint for Powerful and Authentic Personal and Company Branding.”  The Personal Brand Coaching process involves fifteen phases with comprehensive exercises, tools, and activities associated with each phase to be used by Personal Brand coaches to coach others. Our related Personal Branding Soft will assist you to execute this process efficiently.

Who Should Attend?

This program is appropriate for coaches and other professionals responsible for life and executive coaching in both public and private organizations. It is geared towards: ·         Executive & Life Coaches ·         Individuals who provide coaching within a work environment ·         Individuals who assist executives and teams implement organizational change ·         Executives and managers·         Senior business consultants·         Anyone who wishes to excel, to be successful in life, to develop their personal brand, personal leadership, deliver peak performance, enhance employee engagement, and enhance sustainable personal and organizational effectiveness  

Program Benefits

TPS International (TPSI) recognizes practitioners who have demonstrated proficiency in using its authentic Personal Branding system in ways that are in keeping with the Personal Branding Code of Ethics. The CPBC designation is an indication that you have met the standards of TPSI’s Personal Branding system as evidenced by your past work, knowledge, and Personal Brand coaching skills. It shows that you have demonstrated proficiency in the authentic Personal Branding profession. Participants who receive the CPBC designation must be re-certified every year to maintain the credential. Once you achieve the Personal Brand Coach certification your name will be listed on a registry that is available to potential clients and employers, you will be listed on the TPS International website, and you may display the CPBC designation on your business cards, stationary, and marketing materials. You will also get the ability to set up a successful Personal Brand Coaching practice, networking opportunities with TPS International coaches from all over the world and the ability to conduct Personal Brand Coaching sessions in an international environment. 

You will learn how to:

  • Build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, persuasive and memorable Personal Brand
  • Coach others to do the same
  • Coach and facilitate improved behavior in others in a holistic way
  • Enhance your effectiveness as a coach and the effectiveness of your clients
  • Evaluate and attain your full potential and the potential of your clients
  • Coach your clients to utilize their talents effectively
  • Develop employee engagement
  • Create work-life balance
  • Bring about the best fit between employee’s and company’s ambition and brand, and create lasting conditions for self-guidance, commitment, passion, and happiness.

What are the requirements for Personal Brand Coach Certification?

The eligibility requirements to apply through the regular certification process include: ·         at least two years experience as coach, consultant or trainer ·         completion of the 3-day Personal Brand Coaching workshop·         4 hours individual coaching to help you finalize and implement your Personal Ambition, Personal Brand and PBSC, after completion of the workshop. Participants will also talk with their instructors by phone as the coaching experience unfolds.·         a detailed description of Personal Brand coaching with at least two clients for a total of 10 hours, performed in a manner that demonstrates the use of the Personal Brand Coaching Framework with attestations from clients.  

How will proficiency be assessed?

An applicant’s proficiency will be assessed through a combination of a description of education, experience, testimonials by clients or employers, and a review of documents by qualified reviewers. Reviewers will be professionals from TPS International who have received training and guidelines for doing the review. The Certified Personal Brand Coach (CPBC) Certification has a validity of one calendar year and can be extended based on the results of an annual audit conducted by the local TPS International office.

If you are interested in learning more about our Certified Personal Brand Coach Certification Program, call or write us for information on our your local Academy for PBSC & Brand Coaching closest to you. Call or email for Registration Information: +1-786-537-7580, info@total-performance-scorecard.com

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