Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand
Celebration of a New Groundbreaking Personal Branding Book
By Hubert Rampersad (Information Age Publishing Inc., 2008, Connecticut; Sarabooks, 2008, New Delhi)
Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It’s the trusted relationship that counts! Branding is more important than marketing and sales. Don’t waste time and money on marketing and sales by not maximizing your brand. It’s about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. Having a strong authentic personal brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Tiger Woods, Michael Jordan, Donald Trump, Richard Branson and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, crystal clear, and memorable Personal Brand, which forms the key to enduring personal success. It’s based on his new book “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand.” ………..…….» read more by clicking on this link http://www.brandchannel.com/papers_review.asp?sp_id=1360
Advance Praise for Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand
“In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world….I love his focus on authenticity. …My request to you, the reader, is – make this book part of your life. Don’t just read this book for its ‘interesting’ content. Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life! If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” – From the Foreword by Marshall Goldsmith. Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007.He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.
“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. … The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. …. It’s a wonderful step by step approach to making out desired brand explicit….The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. …This book offers an architecture to turn these ideas into action.”—From the Afterword by Dave Ulrich, Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.
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