Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand

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 By Hubert Rampersad (Pearson Malaysia, 2008)

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It’s the trusted relationship that counts! Branding is more important than marketing and sales. Don’t waste time and money on marketing and sales by not maximizing your brand. It’s about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. Having a strong authentic personal brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Tiger Woods, Michael Jordan, Donald Trump, Richard Branson and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, crystal clear, and memorable Personal Brand, which forms the key to enduring personal success. It’s based on his new book  Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand.”  ………..…….» read more by clicking on this link  http://www.brandchannel.com/papers_review.asp?sp_id=1360

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