Monthly Archives: February 2009

Barack Obama’s Authentic Personal Leadership Brand


Everything starts with a dream. You will become big if you dream big and you will remain small if you dream small. You will not be successful in life if you don’t have a dream. You are hallucinating if you have a dream but have not put this into action.

Having an authentic dream and a related personal leadership brand is a very important asset in today’s online, virtual, and individual age. This is the key to personal success. It is the positioning strategy behind the world’s most successful people, like Barack Obama, Bill Gates, and Oprah Winfrey. It’s therefore important to be your own brand based on your authentic dream. This will help you to actively grow and distinguish yourself. Remember what Walt Disney said; “If you can dream it, you can do it”.

Barack Obama’s dream is—Bring about real change, change that we can believe in. His passion for change is the pillar of his authentic Personal Leadership Brand. Parts of his speeches: “America is a land of big dreamers and big hopes. It is this hope that has sustained us through revolution and civil war, depression and world war, a struggle for civil and social rights and the brink of nuclear crisis. And it is because our dreamers dreamed that we have emerged from each challenge more united, more prosperous, and more admired than before…….The true test of the American ideal is whether we’re able to recognize our failings and then rise together to meet the challenges of our time. Whether we allow ourselves to be shaped by events and history, or whether we act to shape them. Whether chance of birth or circumstance decides life’s big winners and losers, or whether we build a community where, at the very least, everyone has a chance to work hard, get ahead, and reach their dreams….Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek…. I don’t want to settle for anything less than real change, fundamental change – change we need – change that we can believe in. It’s change that I’ve been fighting for over two decades ago. Because those dreams – American dreams – are worth fighting for”.

He: a) identified and leveraged his authentic, relevant, meaningful, inspiring, enduring, ambitious dream and hope b) responses to his dream/hope with love and passion and adds value to others  c) knows what make him unique, special, different and outstanding d) recognized and identified his genius and expanded his limits based on this e) succeeded by living according to his dream and doing related work he loves f) has faith in himself and the courage to pursue his dream and hope, and based on this delivered peak performances and is exceptional

Remember this (Rampersad, 2009):
Dream it, hope it, believe it, fix it in your mind, visualize it, accept it, respond to it with love, passion, and integrity, give your peak performance to it and you will achieve it
Barack Obama is a man of hope, integrity, leadership, and vision, who is fighting for sustainable change. We admire him because of his genius, achievements, success, and added value to others. Anyone can deliver peak performances and be successful in life, because all of us have the genius within us to do so. Success is not something that will come automatically or something that the world will define for you. It’s what you define in your ambitious dream (hope) and in the way you pursue this dream.
Remember what Marva Collins said; Success doesn’t come to you …you go to it’. You must have a dream in life, follow your heart and love what you do, if you expect exceptional success. You will surely have it, since people who ask for it, wish it, dream it, hope it, fix it in their mind, visualize it, feel it, allow it, give your peak performance to it, respond to it with love, passion and integrity, attract success. Obama has proven that if someone has a clear authentic dream, responds to it with love and passion, has the courage to pursue this dream, has faith in him/herself, and lives according to their dream, this dream will guide that person’s life and will result in purposeful and resolute actions. He took the responsibility to identify his dreams and hope, and to respond to them with love and passion. Stop complaining and do not blame others for your failures. Take the initiative and the responsibility to develop, implement, and cultivate your authentic dream and hope as well, and keep it at the forefront of your mind each day. You should have faith in yourself.  Also remember this (Rampersad, 2011):
no dream + no hope +no faith + no self-knowledge + no thinking + no mindset change + no integrity + no passion + no trust + no love = NO SUSTAINABLE PERSONAL CHANGE
Love is an important element in this equation. It is about loving yourself (self-love), loving others, and loving what you do. You should love yourself in at least equal measure to others or things. This can be found in most religions: “to love others as you love yourself”. Remember what Abraham Maslow said: “We can only respect others when we respect ourselves. We can only give, when we give to ourselves. We can only love, when we love ourselves”.

Without knowing who you are (self-knowledge), it’s very difficult to love yourself and others. You need to make a positive emotional connection with yourself and find yourself interesting first, otherwise others you will not make a positive emotional connection with you and will not find you interesting. With an authentic Personal Brand (based on your dream), your strongest characteristics, attributes, and values can separate you from the crowd. Without this, you look just like everyone else.

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How to Build Credibility and a Solid Reputation

How to Put YOU above Your Competitors


They all identified and leveraged their personal brand and responded to it with love and passion

 What about you?

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It is the trusted relationship that counts! Having a strong authentic personal brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Tiger Woods, Donald Trump, Richard Branson and Bill Gates. It is therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of his unique Master Classes, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, meaningful, and memorable Personal Brand, which forms the key to enduring personal success. It is based on his newest bestselling book  “Authentic Personal Branding:  A new blueprint for building and aligning a powerful leadership brand'”.  We trust you will join us in this World-Class event, and become empowered to manage the challenges facing in the 21st Century. We look forward to seeing you there!

 Why attend this Seminar?

Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This workshop provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. If you are holistically branded according to the introduced authentic Personal Branding concept, your brand will get energy from likeminded brands and will attract success, people with similar beliefs, and opportunities that are a perfect fit for you, much more effectively, than just focusing on your dominant thoughts only based on the ‘Secret’ (Law of attraction). Dr Rampersad’s Authentic Personal Branding system goes far beyond wishful thinking according to the ‘Secret”. As a result of this, attracting success will be much easier and sustainable. By aligning your dream and destiny with your Personal Brand you will fulfill your intense desires in a mystical way and will live effortlessly and become happy.

 Who should attend?

This unique program is geared toward coaches, consultants, executives,  professionals and anyone who wishes to differentiate him/herself, set him/herself apart from others, position him/herself strongly in relation to competitors, and build credibility and a solid reputation.

What you will learn

You will learn how to build, implement, maintain, and cultivate an authentic, distinctive, meaningful, and memorable Personal Brand.  How to create positive perceptions and emotions in the mind of your prospects (that you are different, special, and unique) based on your Personal Brand. How to build a strong reputation that is aligned with your vision and passion, develop an effective image of yourself that you want to project in everything you do, and  create positive perceptions and emotions in the mind of others. Remember what Oprah Winfrey said: “Create the highest, grandest vision possible for your life because you become what you believe… Hold the highest vision possible for your life and it can come true… Go for your highest and greatest vision for your life and align your purpose with the flow of your life… Follow your passion… Sooner or later, your passion is going to win out and nobody can stop you.”

All Participants will receive a signed copy of this book


From the book’s foreword by Marshall Goldsmith:  “In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

From the Afterword by Dave Ulrich: “Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” — Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

Please fill out the registration form below.

TPS International Inc. 

Phone: +1-786-537-7580

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